About Us

Barclays & Launcher

Our History

Since 2016, Barclays has provided more than $1 million to support Launcher, which is an initiative of the West End Neighborhood House, a Delaware-based nonprofit organization dedicated to helping individuals achieve self-sufficiency and reach and maintain their maximum potential.

“The Launcher Entrepreneurship Program at West End Neighborhood House provides the critical support entrepreneurs need to pursue their dreams of becoming small business owners,” said Nancy Parnella, director of business cards, Barclays. “Barclays is proud to support our community and provide business owners of all sizes the resources they need to succeed.”

Launcher Graduates

New Businesses

Jobs Created/Retained

How does the program work?

Goal of Training:
  • To develop a strong understanding of small business management

  • To complete a solid business and financial plan

Type of Training:
  • Classes, workshops and one-on-one sessions taught by experienced small business instructors
  • Class size of 8-12 students ensures all participants receive personal attention
  • Topics covered include operations management, marketing, financial management and more
  • Course content and pace are customized to entrepreneurs’ needs
  • Culturally sensitive entrepreneur training
Course Outline:
  1. Attributes of Success
  2. Planning for Business
  3. The Market- Customers and Competition
  4. Marketing and Branding
  5. Web-Based Marketing
  6. Credit and Financing
  7. Management and Operations
  8. Alumni Speaker/Competition Reporting
  9. Financial Planning: Part 1
  10. Financial Planning: Part 2
  11. Are You Ready?
  12. Graduation!
Training Schedule:
  • Classes are held one evening per week for 2 hours.

  • Locations are chosen geographically: Wilmington, Claymont and Dover.

  • Training consists of eleven classroom sessions and ten hours of individual consultation.

Program Cost:
  • Tuition for the LAUNCHER program is valued at $2,500.  Thanks to the generous support of Barclays, we are able to waive tuition cost for students accepted into the LAUNCHER program. The only cost to you will be a materials fee of $100 dollars. Extra manuals for partnerships is $40

  • Fees must be paid before first class session.

Our Instructors

John DeCostanza

John DeCostanza

Claymont instructor

John Bio

Janaid Kareem

Janaid Kareem

Dover Instructor

Janaid Bio

Kristin Jackson-Bowen

Kristin Jackson-Bowen

Wilmington Instructor

Kristin Bio

Duniesky Landa

Duniesky Landa

Latino Instructor

Dunie Bio

Community Partners

Joe Wisniewski

The mission of BCC is to improve the quality of life for individuals and families in the Eastern Brandywine Hundred area by providing a range of affordable and accessible educational, recreational, self-enrichment, and family support services.

William Grimes

NCALL has been in business serving the Delmarva Peninsula since 1976. NCALL is an IRS-designated 501(c)(3) nonprofit organization based in Dover, Delaware, that specializes in affordable housing development, education and lending.

Gabrielle Lantieri

Cornerstone West CDC is a community development corporation (under the West End umbrella) that promotes the revitalization of Wilmington’s West Side neighborhoods through building affordable housing and strengthening small businesses.

Our Staff

Will Minster

Will Minster


Will’s Bio

Michelle Willows-Butrim

Michelle Willows-Butrim

Program Manager

Michelle’s Bio

Powered By

Thanks to generous support from BARCLAYS, the LAUNCHER program was established to help start-up and young micro-businesses obtain business training, financing and other support within their own communities.